分析Romeo-Bella 公司的策略—Analysis of Romeo-Bella's Strategy
Romeo-Bella is adopting the strategic management perspective as the board of directors needs to take care all the stakeholders and particularly the shareholders.
By using cost leadership strategy, Romeo-Bella is reducing the manufacturing cost by looking into other locations for cheaper rental, low wages and also the accessibility to the raw material. In order to reduce cost further, Romeo-Bella acquires their main suppliers not only for Romeo-Bella and also for the competitors. This can help Romeo-Bella to be more competitive as their competitor manufacturing cost can be influence by the Romeo-Bella acquired supplier and at the same time reducing the Romeo-Bella manufacturing cost.
As for the differentiation strategy, Romeo-Bella increases the number of subsidiaries to ensure that the service support is much closer to the customer. In this competitive environment, customers prefer to have service support within their reach without having their system down for a long time.
Besides continuing investing on the Research and development department to keep up the fast pace of the technology advancement, Romeo-Bella acquire competitors that have develop new products or applications. Thus this can reduce the diversity of the R&D department project so that they can concentrate on the existing one and maybe in some area which is not their expertise. By acquire those products; Romeo-Bella product range can increase in a shorter period of time to meet the market demand. Therefore customer can have the wider range of product to choose from and Romeo-Bella can reduce the R&D cost, time and investment to start a new production line with the introduction of the new product.
Some common strategies like being close to customer by having subsidiaries near them and have more products range to choose from. These strategies are commonly used by most of the international companies so that customer service satisfaction can be achieved.
Lastly, Romeo-Bella implement cost centre strategy so that every office has to achieve the organization financial target that was set every year.
Overall, Romeo-Bella has followed the most of the strategic management planning as we can see that Romeo-Bella is keep changing the organization to keep up the pace of the technology, as well as the changing of customer requirement and the most important of all is to gain the competitive advantage.
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