本文是美国酒店管理论文代写作业：品牌形象与顾客忠诚，主要内容是以酒店业作业研究对象，对其品牌形象与顾客忠诚的相关问题进行研究分析。
本文认为品牌和品牌忠诚度已经成为现代企业营销的重要组成部分。因此，消费者感知、品牌形象和市场研究都是发展连续品牌形象的重要组成部分。品牌忠诚度的发展直接影响着当今市场竞争中的服务或产品的市场化和生存性。品牌忠诚度一直被认为是消费者购买行为的重复，在消费者对产品敏感的条件下，更倾向于全球酒店营销。其他观点将品牌忠诚度描述为态度测量。品牌绩效有以下几个方面：质量、价格、信誉、价值、信任和一致性。核心品牌信任和品牌形象功能在消费者忠诚度的发展中起着关键性的作用，其特征在于组织在服务质量上的高度参与。一个组织保持市场地位的能力很大程度上取决于它在留住老客户的同时获得新客户的能力。在服务业中，团队成员对顾客完成服务的能力对于开发顾客忠诚度和提高顾客对服务质量的感知具有重要意义。
This research paper takes the position that branding and brand loyalty have become an important part of modern day business marketing.Accordingly,consumer perceptions,brand image,and market research are all important components of developing continuous brand image.The development of brand loyalty has a direct impact on today’s marketability and viability of a service or product in today’s competitive market.Brand loyalty has been considered to be the repetition of consumer purchase behaviour under the conditions of the consumer’s sensitivity to a product as on of the more prevailing trends in global hotel marketing(Kayaman and Arasli 2007).Other viewpoints describe brand loyalty as having an attitudinal measurement(Kayaman and Arasli 2007).Brand performance has several aspects:quality,price,credibility,value,trust,and consistency.Delgado-Ballester&Munuera-Aleman(2001)suggested that core brand trust and brand image functions have a key role in developing consumer loyalty and is characterised by high involvement of the organisation in service quality.The ability of an organisation to hold onto a market position is highly based on its ability to gain new customers while retaining old customers.Gunter&Heather(2007)showed that in the service industry,the ability of team members to complete a service to the customer is important in developing customer loyalty and increasing the customer’s perception of service quality.
This research explores key performance indicators of brands as they impact consumer loyalty in the hotel industry.This is done by looking at the theories behind brand performance,which include market signalling theory as well as brand identity and brand image.The research examines the efficiency of internal operations of organisations as they impact brand consistency.These components are interrelated with evidence for consumer patronage and consumer loyalty,based on various factors that will be explored as being relative to building(or diminishing)consumer loyalty.The dissertation will utilise secondary research as a literature review to establish the components and relationships between brand identity,consumer loyalty,and brand strategy.The ultimate goal of this research is to describe how consumer’s build expectations and perceptions regarding a particular brand image and how consumer loyalty to a particular hotel can be managed through brand strategy.
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