英国留学媒体专业预科毕业论文代写中需要用的参考段落
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论文题目：英国留学生论文翻译
论文语种：英文
写作报酬：350
您的研究方向：媒体
是否有数据处理要求：否
您的国家：英国
您的学校背景：
要求字数：1729
论文用途：预科毕业论文
1.3.1 Magazine Advertisement(AD)
The magazine is a publication with a bookbinding and weak timeliness feature,which provides the depth-in report for the reader.The main content of magazine includes the comment feedback,the event interpretation and publicity and advocacy.The magazine is characterized with the clear definition of readers,specific segment,pattern consistency and regular publication,which is one of more important visual media.Referring to the content,the magazine can be divided into comprehensive,speciality and life one.Referring to the publishing term,it can be defined as the weekly,semimonthly,monthly,bimonthly,quarterly magazine and yearly report.Referring to the publication scope,it can be classified the international,national and local magazine.
The advantages of magazine advertisements are as follows:
一、the timeliness of magazine advertisements is long with a high reading efficiency.Besides,it is very easy for the reader to keep the magazine.
二、the magazine is characterized with a large circulation volume and huge reader coverage.If the goods or services are sold in the national scope,it is an extreme advantage to issue the AD in the magazine.
三、the magazine advertisement can show finely the color and quality of commodity by an orderly and intergrate edit and good printing.
四、there is no limitation for the advertisement quantity in the magazine,which can be printed in the cover page,inside page and insertion.besides,the AD buyer can freely choose the page and location with the full AD skill.
五、because the professional journal has the fixed readers,the AD can bring a big effect in a special industry.At present,the speciality tendency of magazine has been developed fast such as medicine,popular science and all kinds of magazines on the special technology,the reader scope of which are the fixed social class or groups.Therefore,for the commodity for special consumers,it is very typical to issue the AD in the professional journal.In this way,the AD waste can be eliminated with an easy understanding of consumers and profound effect.
Up to now,the main AD Modes of domestic magazines are as follows:
一、Commercial Advertisement
The commercial AD,the most common form,also has been used frequently.That is to say,the magazine page is used to issue the commodity information.The advantages of the AD include the whole page issuing,high eye-catching and disturbance elimination from other information in order to improve the reading efficiency and guarantee the AD’s good effect.
二、product placement AD
the product placement AD doesn’t have the obvious commercial feature and the AD can be placed the magazine content indirectly by installing the new column and adding the introduction of new fashion trend.The AD of product placement can influence the readers’idea gradually and inspire the potential consumption needs of the reader.In this way,the reader will become the target consumer or influencer of the products.
三、speciality AD
the speciality AD is a special kind of AD made by a new technology or technique,which can innovatively integrate the sense elements such as auditory,taste,tactile and smelling sense into the magazine AD in orde to change the traditional dull visual sense.with a close connection between the product and consumers,the reader can understand the product directly and further the two-way loyality between the magazine and product brand will be esatablished.
四、gift advertisement
in order to conduct the customer to buy the product,gift advertisement has been regarded as a promotion way regarding the gift of commercial sample and DM.For the seller,the purpose of gift AD is to encourage the consumer to try to use the commodity.For the magazine press,the purpose of gift AD is to stimulate the consumer to buy the magazine and improve the magazine sales volume.With the AD mode,the two parties can reach win-win situation.
