其间，NewYorkUniversity|纽约大学是咱们已供给代写服务(含作文修改)的许多院校之一，并为客户供给了CORE-UA711,Expressive Culture:The Graphic Novel高质量的定制写作和指导服务，旗下专家写手能够快速、精确的结束CORE-UA711,Expressive Culture:The Graphic Novel课程及其相关课程中所包括的各类写作使命。
课程（项目）简介：CORE-UA 711, Expressive Culture: The Graphic Novel
Examines the interplay between words and images in the graphic novel, a hybrid medium with a system of communication reminiscent of prose fiction, animation, and film. What is the connection between text and art? How are internal psychology, time, and action conveyed in a static series of words and pictures? What can the graphic novel convey that other media cannot? Authors include Alan Moore, Art Spiegelman, Peter Milligan, Charles Burns, Carla Speed McNeil.
Determine marketing content
Firstly, it should produce an advertisement for Coca-Cola to highlight its young, dynamic and personalized brand image in order to attract the attention of young people in Hong Kong. Then, it selects a newly famous beautiful singer, a young and handsome as local football players from Hong Kong as the hero and the heroine. The advertisement consists of three scenes, in the first scene, the actor is singing on a stage full of Coca-Cola element, making the heroine as an audience surprised. In the second scenario, the heroine shows her playing skills and shoots directly, the hero as an audience cheers. In the third scenario, the hero and the heroine together shout the slogan of Coca-Cola: give you different success. The advertisement will be broadcasted through banner and social media.
STP analysis: market segmentation, target market, market positioning
According to ages of consumers, consumer market of Coca-Cola by is divided into three segment markets. First are consumers who are less than 35 years old, second are 35-60 year-old consumers. Third are consumers who are over 60 years old. Consumers who are less than 35 years old are energetic, they love sports and like trendy, fashionable beverage. 35-60 year-old consumers pay attention to the health of beverage, they like drinks of high grades. Consumers over the age of 60 pay special attention to whether drinks are healthy, they prefer to traditional and classic drinks and taste. With refreshing taste, stylish, dynamic brand image, Coca-Cola has been young consumers’ favorite (Banks, 2016). Therefore, this marketing campaign in Hong Kong chooses consumers of who are less than 35 years old as the target. According to the characteristics of consumers under the age of 35 in Hong Kong, the marketing campaign positions Coca-Cola as a vibrant, fashionable, healthy and timeless drink.
Hong Kong's GDP in 2015 grew by 2.4 percent over the previous year. Hong Kong’s domestic demand continues expansion, private consumption expenditure has increased by 4.3% over the prior year period, due to the stability of employment and income, together with implementation of Hong Kong's infrastructure projects, in future, Hong Kong's consumer demand is expected to further expand (Bajun, 2016).
Currently, diversified pattern of the beverage industry in Hong Kong has begun to appear, due to application of new technology and increased health-consciousness of consumers, juice drinks, plant protein drinks and tea drinks will have an impact on the influences of Coca-Cola products in future (Euromonitor International Report, 2016).