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星巴克成功地吸引了全世界的重视。两名黑人于2018年4月12日在星巴克等朋友时被费城警方拘捕。这两个家伙要求运用洗手间的恳求被拒绝了,由于他们没有在星巴克订购任何东西。当星巴克的一名职工发现他们仍然不点菜就留在星巴克时,她打电话报警。一位客人企图阻止差人当场带走这两名无辜的黑人。许多当地人自发组织游行活动来抗议这种种族歧视。辨认星巴克公司很快就此事正式抱歉,并宣称星巴克将关闭美国一切8000家门店,以使其近175000名职工在5月29日参加培训。此次培训的主题将与反种族主义有关。很多人对这个反应持欣赏的态度,由于他们以为星巴克处理这件事是恰当的。相反,许多人担心,终究的种族歧视会使美国的“黑白对立”现象越来越剧烈。
 
Starbucks successfully drew great attention around the world. Two black men were arrested by Philadelphia police when they were waiting for friends at a Starbucks on 12th April 2018. These two guys’request that they wanted to use the restroom was rejectedbecause they did not order anything in the Starbucks. One of the Starbucks’ staff called to the police when she found that they still stayed at the Starbucks without ordering.A guest tried to stop the policeman from taking the two innocent black men away on the spot.Many local people spontaneously organized parade activity to protest this racial incident. Starbucks Company quickly apologized for this matter officially and claimed that Starbucks would close all 8000 stores in America in order to let their nearly 175,000 staffs take part in training on 29th May.The topic of this training will be related to anti-racism. A lot of people hold praisefulattitude on this feedback because they think Starbucks dealt with this matter appropriately. On the contrary, many people concern that endlessracial discriminationincidentsare making “black and white confrontation” phenomenon more and more fierce in America.
 
根据事实,这起事情的伦理问题是种族歧视。首先,没有明确的规则,规则如果星巴克不点菜,就不能运用洗手间。这两个黑人有权运用洗手间,但他们被拒绝了。第二,任何人只要不打乱公共秩序,就可以呆在公共区域(比如星巴克)。星巴克的工作人员没有理由报警,虽然有人在店里期间什么也不买。此外,在没有违法依据的情况下,警方不该拘捕任何人。在这起事情中,星巴克职工和差人都下意识地以为这两个黑人是坏人,侵犯了他们的合法权益。这两个无辜的黑人遭受种族歧视。
 
According to the facts, the ethical issue of this incident is racial discrimination. Firstly, there is no clear stipulation ruling that one cannot use the restroom in any Starbucks if he or she does not order. The two black men have rights to use the restroom, but they were rejected. Secondly, anyone can stay in a public area (like a Starbucks) if he or she does not disturb public order. The Starbucks staff have no reason to call the police although someone purchases nothing while he or she stays in the store. Furthermore, the police should not arrest anyone under the situation that no crime evidence exists. In this incident, both the Starbucks staff and the policemen subconsciously believed that the two black men are bad guys andviolated their lawful rights and interests. The two innocent black people suffered racial discrimination.
 
The stakeholders of this incident include the two black men, the staff of the Starbucks, the policemen who arrested the two black men, and the Starbucks Company. The two arrested black men must be frightened and they will think the society is unfair to them. The staff and the policemen might be punished by the company or Philadelphia police. Furthermore, they will be denouncedby the public because they discriminated black people. It is conceivable that the incident will impose psychological shadows or mental pressure on all the two black men, the staff of the Starbucks and the policemen. Considering that the incident has received great attention from the public, I think the most important stakeholderis the Starbucks Company instead of individuals. Harrison and Freeman(2004) stated that increasing stakeholder’s participation in value creation and organizational governance can be beneficial for society. And that good communication between corporation and stakeholders is very necessary for CSP implementation(Crane and Glozer, 2016). As a well-known company, Starbucks will lose great reputation and significant consumers owning to this racial discrimination incident. Although the company has apologized and closed all stores to carry out the anti-racism training, the heart of Black American has been broken. It will be a long way to rebuild its brand. More seriously, the white supremacy has been prevailing since Trump came to power and many anti-racism groups are quite active. The incident is bound to aggravate the “black and white confrontation” phenomenon in America. Consequently, the two groups of people, Black American and White American, are also stakeholders in this incident.
 
Actually, this incident would not have developed to this situation if the staff of the Starbucks appropriately responded to the two black men or the policemen properly acted when they arrived at the Starbucks. For the staff, they could accept the two guys’ request firstly. If they found the two guys did something abnormal (e.g., stay long in the restroom), calling the police would be a good option. In addition, the staff could let the two guys give up their seats to consumers who have ordered if there are not enough seats. Only when the two guys are unwilling to cooperate can the staff ask the police for help.For the policemen, they should investigate carefully before arrestingthe two guys. Many other consumers in the store can give additional information to help the policemen to judge whether the two black men are bad or not. They were supposed to arrest someone relying on professional judgment and evidence rather than unconsciousness.
 
As mentioned above, the focus of the incident is the rights of human beings (i.e., the two black men). That is why we think the staff of the Starbucks and the policemen reacted inappropriately. This confirms the ethical theory proposed by John Locke John Rawls (JohnMarshall, 1994, Rawls, 1986, Rawls et al., 2003). The rules of the theory are the respect for human beings. However, the ethics of duties(Rosen, 1989, Sullivan, 1989), one of the traditional ethical theories, considers that the rules of ethics are categorical imperative. Human beings are rational moral actors to do their duties. According to this theory, the staff of the Starbucks and the policemen just performed their duties in the incident. From the perspective of the staff of the Starbucks, they wanted to protect the interest of the Starbucks. Considering the higher crime rate of black people in America, the staff called the police in order to keep their store safe. From the perspective of the policemen, they arrested the two black men because they received the call. Furthermore, the police released the two black men after an investigation. Consequently, we cannot totally negate the behaviors of the staff and the policemen(Crane et al., 2010, Matten and Crane, 2010, Moon et al., 2005).
 
REFERENCE
 
CRANE, A. & GLOZER, S. 2016. Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges. Journal of Management Studies, 53, 1223-1252.
 
CRANE, A., MATTEN, D. & MOON, J. 2010. The emergence of corporate citizenship: historical development and alternative perspectives. Social Science Electronic Publishing, 64-91.
 
HARRISON, J. S. & FREEMAN, R. E. 2004. Is Organizational Democracy Worth the Effort? The Academy of Management Executive (1993-2005), 18, 49-53.
 
JOHNMARSHALL 1994. John Locke, Cambridge University Press.
 
MATTEN, D. & CRANE, A. 2010. What is stakeholder democracy? Perspectives and issues. Business Ethics A European Review, 14, 6-13.
 
MOON, J., CRANE, A. & MATTEN, D. 2005. Can Corporations Be Citizens? Corporate Citizenship as a Metaphor for Business Participation in Society. Business Ethics Quarterly, 15, 429-453.
 
RAWLS, NBSP & JOHN 2003. JOHN RAWLS: “THE JUSTIFICATION OF CIVIL DISOBEDIENCE”. Dialogue, 14.
 
RAWLS, J. 1986. Justicia como equidad : materiales para una teoría de la justicia / John Rawls. Editorial Tecnos.
 
ROSEN, A. D. 1989. Immanuel Kant's Moral Theory, Cambridge University Press.
 
SULLIVAN, R. J. 1989. Immanuel Kant's Moral Theory. Philosophical Review, 101, 867.
 
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