本文是一篇英国留学论文代写范文节选：（TESCO）乐购的CRM分析作业。主要通过介绍英国最大的零售商乐购的市场营销策略来分析关系营销对于企业的重大意义。
essayquality唯一网址：https://www.essayquality.com/线上合作的老师高达1000+，且其中有200+国外资深Native老师。很多老师与我们有多年的合作，彼此建立了深厚的联系和了解，建立了长期稳定的合作关系。除了线上合作的老师，还有百名全职老师坐班，从容处理急单和突发情况，保证您能够高枕无忧。
我被任命为新上任的乐购营销经理。我被要求向董事会报告如下：在一个组织里关系营销的主要驱动力和主要流程，科学技术在关系营销的意义,在不同类型的市场类型中，乐购怎样才能获益。
乐购是英国一家国际性食品和一般商品零售商店，总部位于切斯纳特,赫特福德郡。这是英国最大的连锁超市。
这条产业链是由杰克科恩于1919年创立的，乐购这个名字来自于他的原料供应商T.E Stockwell和他的名字Cohen的前两个字母)。第一个乐购商店于1929年在Burnt Oak,Edgware,Middlesex开张，在1950年代和1960年代，乐购快速发展，并通过收购等一系列行为达到一家拥有超过800家门店的连锁商店，从最初专门从事食品和饮料,到如今涉及多元化的领域,如服装、电子产品、金融服务、电信、家里,健康,汽车和牙科保险,零售和出租dvd,[5]cd、音乐下载、网络服务和软件等等。
乐购成为英国最大的零售商，不论是在全球的销售量上，还是国内市场份额上，利润超过￡30亿。一举成为全球第三大零售商，第一第二分别是沃尔玛和家乐福。而且在收益上，打败家乐福成为全球第二的零售商，第一仍然是沃尔玛。
Significance Of Technology In Relationship Marketing Marketing assignment
INTRODUCTION
I have been appointed as the new marketing manager of TESCO.And I have asked to report to the board of Directors on the following:-Main drivers of relationship marketing within the organisation and the strategies as well as processes that would have to be adopted in order to succeed.Significance of technology in relationship marketing,and relate it to the different marketing types and how Tesco would benefit.
TESCO is a British international grocery and general merchandising retail chain headquartered in the Tesco House in Chesnutt,Hertfordshire.[4]It is the UK's largest supermarket chain.
The chain was founded by Jack Cohen in 1919.The brand first appeared after Cohen bought a shipment of tea from T.E.Stockwell and he used those initials and added the first two letters of his own surname.The first Tesco store was opened in 1929 in Burnt Oak,Edgware,Middlesex.During the 1950s and the 1960s Tesco grew organically,and also through acquisitions,until it owned more than 800 stores.Originally specialising in food and drink,it has diversified into areas such as clothing,electronics,financial services,telecoms,home,health,car and dental insurance,retailing and renting DVDs,[5]CDs,music downloads,Internet services and software.
It is the largest British retailer by both global sales and domestic market share,with profits exceeding￡3 billion,and the third largest global retailer based on revenue,after Wal-Mart and Carrefour and second largest in profit behind Wal-Mart.
Jack Cohen's business motto was"pile it high and sell it cheap",although this was quickly replaced with the saying"YouCan’t Do Business Sitting on Your Arse"(or variously"Ass").He was known to distribute items bearing the acronym"YCDBSOYA"to his sales force.
